PetDesk Blog

What Online Reviews Means to Any Veterinary Practice

Posted by Sean O'Connor on 1/19/17 10:03 AM

For any industry, reviews are what draw new clients to your business. Potential customers judge the worthiness of any business by reviews on Google and Yelp. That's simply the way it is today. Customers have the power to vote and vote they do.

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Topics: Reviews

How to Promote Dental Month at Your Veterinary Practice

Posted by Sean O'Connor on 1/17/17 9:30 AM

For those of us in the veterinary industry, the end of the slow season is right around the corner. Dental month, the month-long bonanza where clinics offer steeply discounted pet dental services, kicks off in February. And while you may be debating about whether or not to promote pet dentals year round, now's the time to shine and show your inner-promotional chops to the world.

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Topics: Messaging

The Top 5 Reasons for No-Shows at Your Veterinary Practice

Posted by Sean O'Connor on 1/11/17 8:00 AM

No-shows are the bane of any appointment-based service industry. In the veterinary industry, AAHA reports a 9% industry-wide no-show rate. For roughly every 10 to 11 appointments you have per day, one won't show. In the 250 working days ahead in 2017, your practice would experience 225 no-shows.

That's a lot of money left on the table.

The problem with no-shows? Valuable appointment slots being used for naught when paying customers are patiently waiting for an opening.

Let's take a look at your typical scenario: Client calls in. Client requests appointment. You schedule the client at a time that works for both of you. When the time comes to see the patient, they don't show. These are costly losses that affect every veterinary practice across the country.

With this being such a prevalent problem, it makes you wonder why clients no-show. Are there ways you can prevent no-shows? Yes, but it's important to note why they happen in the first place. Also, take comfort in knowing there are a few practices you can follow to best avoid no-shows.

Are you ready to find out why clients get cold feet and learn what you can do to prevent no-shows? Let's find out.

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Topics: Veterinary Practice Management

The 3 Best Ways for Your Veterinary Practice to Reach Clients

Posted by Sean O'Connor on 1/9/17 4:14 PM


While the postcard has been around for ages, it's quickly becoming a thing of the past. This is big news when you consider the historical significance of the postcard. For centuries, mail was the de facto method of communication, regardless of class, social standing, or geographical location. Only since the advent of new technology has mail become less important and overall less effective.

For those of us in the veterinary industry, this presents an interesting dilemma. Year after year, we face rising postage costs. This normally wouldn't be an issue -- if people still read postards. The read rate of postcards, or the percentage of people who both open and interact with a given piece of mail, sits at 25%. For every 4 you send to your clients, only one of them is being read. Given the rising cost of postage, you're not getting a great return here.

Now, imagine how many clients are actually taking an action by calling to schedule. Is the entirety of that 25% that read your mail schedueling appointments? No. Therein lies the problem.

Inside of every problem, however, lies an opportunity.

Today, we have more communication tools than ever at our disposal. Mobile technology has exploded in popularity and changed the landscape of communication methods. Everyone has an email address and we walk around with small computers in our pockets. Both of these present ample opportunity to reach clients in new ways. 

It's also the way your clients want to be reached.

Let's find out which channels are out there and what they can do for your veterinary practice.

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Topics: Tips, App, PetDesk, Veterinary practice growth

5 Tips to Reduce Pet Obesity

Posted by Sean O'Connor on 1/4/17 1:30 PM

With pet obesity on the rise for the 6th straight year, our furry little friends are in the midst of an epidemic. In 2015, over 50% of pets in the U.S. were considered overweight or obese. With that number on the rise for yet another year, pet obesity has quickly become one of our nation's rising epidemics.

While this news is tragic, and somewhat shameful to the table-feeders in us all, it's our responsibility to do what we can to guarantee our pets are in the best possible shape and health. If you're looking to help your pup shave off a few pounds this year, read on...

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Topics: Pet Health

3 Reasons Why Forward Booking Benefits Your Veterinary Practice and Clients

Posted by Sean O'Connor on 12/21/16 9:17 AM

 

How do you make sure your appointment book is full? Do you offer promotions when you anticipate slower-than-usual months? Do you send out additional reminders for annual checkups and vaccinations? Or, do you prefer to sit back and appreciate some downtime at work? 

While more downtime is nice, it's doesn't beat having a full appointment book. For veterinary clinic owners out there, a full schedule means your practice is operating at maximum capacity. Work the same hours, bring in more revenue. Sounds like a good deal.

How do you get there? Forward booking

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Topics: Tips, Revenue, Client Retention

Client Acquisition vs Client Retention: Which Should Your Veterinary Practice Focus On?

Posted by Sean O'Connor on 12/14/16 11:46 AM

In my time here at PetDesk, I've heard countless practice managers and veterinary clinic owners ask which is the better option: Client acquisition or client retention?

Great question!

We're all attracted by the allure of fancy marketing packages -- radio spots, feature pieces in local publications, billboards towering over highways. They're all nice things to have.

On the other side of things, marketing with a focus on client retention is decidedly less glamorous. But which of these two should you focus on? Should you market to your existing clients or should you focus on marketing aimed at acquiring new clients?  

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Topics: Revenue, Client Acquisition, PetDesk, Client Retention

PetDesk Dashboard: 3 Tips for Writing Great Promotional Messages

Posted by Sean O'Connor on 12/13/16 10:38 AM

Are you trying to grow your veterinary practice through promotional marketing? It's not easy -- at least, writing promotional messages to your clients isn't easy. 

Think about how many dental cleaning appointments your clinic sees in February. The only way your clients know (and remember) is through your promotional outreach. Email and in-app messages are your only two existing marketing channels for promotions. With that in mind, can you afford to send poorly worded messages that result in lost client interest? Bad messaging practices can hurt your clinic's bottom line.

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Topics: Tips, Mass Messaging, PetDesk, Dashboard

Pet Holiday Calendar 2k17

Posted by Ash Towers on 12/7/16 2:02 PM

 

It's that time of the year again. Pets, like us people, love the holidays. There's always a cause to celebrate, especially in the veterinary industry. As always, there's great food, resolutions, and a bevy of other themes that illustrate the love between us and our four-legged companions. If you plan on promoting various services offered by your clinic throughout the year, you need a calendar to plot your course.

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Topics: Tips, Social media, Fun, Messaging

How Pet Owners Search for Veterinary Clinics

Posted by Sean O'Connor on 12/6/16 9:53 AM


Think you know how clients search for your business? Think again.

The way we use the internet has changed. Gone are the days of tailoring Google searches by SEO keywords and phrases. Today, people search in ways more similar to speech. People are more likely to search for best beef kebab nearby and Google will show them the best places to find Mediterranean food in the area. Pretty smart, huh? As a result, however, the way we approach and interact with local businesses has changed.

The result is a more accurate, user-friendly search result that benefits you -- local businesses. In this new world of hyper-intelligent search engines, how are pet owners searching for veterinary clinics? More importantly, how can you best position your practice?

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Topics: Internet Marketing Tips, Tips, Reviews, Website, Veterinary clinic