PetDesk Blog

The 3 Best Ways for Your Veterinary Practice to Reach Clients

Posted by Sean O'Connor on 1/9/17 4:14 PM


While the postcard has been around for ages, it's quickly becoming a thing of the past. This is big news when you consider the historical significance of the postcard. For centuries, mail was the de facto method of communication, regardless of class, social standing, or geographical location. Only since the advent of new technology has mail become less important and overall less effective.

For those of us in the veterinary industry, this presents an interesting dilemma. Year after year, we face rising postage costs. This normally wouldn't be an issue -- if people still read postards. The read rate of postcards, or the percentage of people who both open and interact with a given piece of mail, sits at 25%. For every 4 you send to your clients, only one of them is being read. Given the rising cost of postage, you're not getting a great return here.

Now, imagine how many clients are actually taking an action by calling to schedule. Is the entirety of that 25% that read your mail schedueling appointments? No. Therein lies the problem.

Inside of every problem, however, lies an opportunity.

Today, we have more communication tools than ever at our disposal. Mobile technology has exploded in popularity and changed the landscape of communication methods. Everyone has an email address and we walk around with small computers in our pockets. Both of these present ample opportunity to reach clients in new ways. 

It's also the way your clients want to be reached.

Let's find out which channels are out there and what they can do for your veterinary practice.

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Topics: Tips, App, PetDesk, Veterinary practice growth

3 Best Practices for Mass Messaging Your Clients

Posted by Shona Fenner on 11/30/16 3:43 PM

We're all subconsciously trained to tune-out solicitations and spam. Think of the last time you checked your email inbox -- $50 off this, 30% off that. We get it and we're still not interested.  

Your clients are the same. Impersonal, automated messages are bad. Clients simply don't like getting them, plus they'll tune out these messages. Worst case scenario? They open these emails, hit the junk button, and never see an email or awesome offer from that company again. Ouch.  

You don't want to be one of those companies. No one does.  

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Topics: Tips, App, PetDesk, Email, Dashboard, Spam, Messaging

PetPartner is now PetDesk!

Posted by Shona Fenner on 11/6/16 7:50 PM


It's all happening! PetPartner is now PetDesk! 

Our name change is complete and you can download the updated version from the PetDesk app store and play store. 

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Topics: Updates, App

Announcing Some BIG Changes!

Posted by Shona Fenner on 10/19/16 7:45 AM

We have some exciting news and updates to share! So let's walk through some new additions, and here's something really cool.... we're changing our name to PetDesk!

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Topics: Updates, App

Using PetDesk to Remember Pet Medications

Posted by Shona Fenner on 5/11/16 5:30 AM


Veterinarians frequently lament the forgetfulness of clients. But when a pet needs medication on a recurring basis, veterinary professionals and clients can all have trouble keeping track. Anybody can forget to give their pet prescriptions at the right time, or miss a dose. We are all more forgetful than we would like to admit, even in regard to our furry family members. Thankfully, your smartphone, also a trusty companion, can help you remember via the PetDesk app!

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Topics: Tips, Cats, Dogs, Health, App