If you know anything about PetDesk, then you're familiar with our mantra of client reach being the most important thing (well, second behind providing medical care) a veterinary practice can do. If you don't reach clients, they don't know when to come in. It's that simple. And with so many tools, options, and services out there, you might be wondering if what you're currently doing works.
Topics: Client Retention
How do you make sure your appointment book is full? Do you offer promotions when you anticipate slower-than-usual months? Do you send out additional reminders for annual checkups and vaccinations? Or, do you prefer to sit back and appreciate some downtime at work?
While more downtime is nice, it's doesn't beat having a full appointment book. For veterinary clinic owners out there, a full schedule means your practice is operating at maximum capacity. Work the same hours, bring in more revenue. Sounds like a good deal.
How do you get there? Forward booking.
In my time here at PetDesk, I've heard countless practice managers and veterinary clinic owners ask which is the better option: Client acquisition or client retention?
We're all attracted by the allure of fancy marketing packages -- radio spots, feature pieces in local publications, billboards towering over highways. They're all nice things to have.
On the other side of things, marketing with a focus on client retention is decidedly less glamorous. But which of these two should you focus on? Should you market to your existing clients or should you focus on marketing aimed at acquiring new clients?