PetDesk Blog

Loyalty: It's What Brings Your Clients Back in Time and Time Again

Posted by Sean O'Connor on 3/31/17 10:31 AM

 

Repeat business and customer loyalty are important foundations of any successful business. Without repeat business, the sheer cost of acquiring new clients quickly overwhelms any opportunity to generate profits. Put another way -- it's significantly cheaper to retain what you've got than it is to acquire something new.

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Topics: Client Retention

Client Reach: A Tale of Two Clinics

Posted by Sean O'Connor on 3/20/17 11:26 AM

If you know anything about PetDesk, then you're familiar with our mantra of client reach being the most important thing (well, second behind providing medical care) a veterinary practice can do. If you don't reach clients, they don't know when to come in. It's that simple. And with so many tools, options, and services out there, you might be wondering if what you're currently doing works.

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Topics: Client Retention

3 Reasons Why Forward Booking Benefits Your Veterinary Practice

Posted by Sean O'Connor on 12/21/16 9:17 AM

 

How do you make sure your appointment book is full? Do you offer promotions when you anticipate slower-than-usual months? Do you send out additional reminders for annual checkups and vaccinations? Or, do you prefer to sit back and appreciate some downtime at work? 

While more downtime is nice, it's doesn't beat having a full appointment book. For veterinary clinic owners out there, a full schedule means your practice is operating at maximum capacity. Work the same hours, bring in more revenue. Sounds like a good deal.

How do you get there? Forward booking

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Topics: Tips, Revenue, Client Retention

Client Acquisition vs Client Retention: Which Should Your Veterinary Practice Focus On?

Posted by Sean O'Connor on 12/14/16 11:46 AM

In my time here at PetDesk, I've heard countless practice managers and veterinary clinic owners ask which is the better option: Client acquisition or client retention?

Great question!

We're all attracted by the allure of fancy marketing packages -- radio spots, feature pieces in local publications, billboards towering over highways. They're all nice things to have.

On the other side of things, marketing with a focus on client retention is decidedly less glamorous. But which of these two should you focus on? Should you market to your existing clients or should you focus on marketing aimed at acquiring new clients?  

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Topics: Revenue, Client Acquisition, PetDesk, Client Retention

The World Has Changed, Again

We help you navigate the new mobile world

More than 65% of time spent on digital devices is now spent on mobile phones. Just 1 year ago it was less than 40%. And almost 90% of that time is spent using apps. Change is moving faster than ever.

We can handle the change for you to:

  • Build client loyalty with an app
  • Improve client communications
  • Find new clients profitably