For those of us in the veterinary industry, the end of the slow season is right around the corner. Dental month, the month-long bonanza where clinics offer steeply discounted pet dental services, kicks off in February. And while you may be debating about whether or not to promote pet dentals year round, now's the time to shine and show your inner-promotional chops to the world.
It's that time of the year again. Pets, like us people, love the holidays. There's always a cause to celebrate, especially in the veterinary industry. As always, there's great food, resolutions, and a bevy of other themes that illustrate the love between us and our four-legged companions. If you plan on promoting various services offered by your clinic throughout the year, you need a calendar to plot your course.
We're all subconsciously trained to tune-out solicitations and spam. Think of the last time you checked your email inbox -- $50 off this, 30% off that. We get it and we're still not interested.
Your clients are the same. Impersonal, automated messages are bad. Clients simply don't like getting them, plus they'll tune out these messages. Worst case scenario? They open these emails, hit the junk button, and never see an email or awesome offer from that company again. Ouch.
You don't want to be one of those companies. No one does.