PetDesk Blog

What Online Reviews Mean to Any Veterinary Practice

Posted by Sean O'Connor on 1/19/17 10:03 AM

For any industry, reviews are what draw new clients to your business. Potential customers judge the worthiness of any business by reviews on Google and Yelp. That's simply the way it is today. Customers have the power to vote and vote they do.

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Topics: Reviews

How Pet Owners Search for Veterinary Clinics

Posted by Sean O'Connor on 12/6/16 9:53 AM


Think you know how clients search for your business? Think again.

The way we use the internet has changed. Gone are the days of tailoring Google searches by SEO keywords and phrases. Today, people search in ways more similar to speech. People are more likely to search for best beef kebab nearby and Google will show them the best places to find Mediterranean food in the area. Pretty smart, huh? As a result, however, the way we approach and interact with local businesses has changed.

The result is a more accurate, user-friendly search result that benefits you -- local businesses. In this new world of hyper-intelligent search engines, how are pet owners searching for veterinary clinics? More importantly, how can you best position your practice?

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Topics: Internet Marketing Tips, Tips, Reviews, Website, Veterinary clinic

Making the Most of Yelp

Posted by Shona Fenner on 8/19/15 8:30 AM

For small businesses Yelp is a necessity. You may not be the biggest fan, but this channel should not be ignored since your potential clients are not ignoring it. Missing a Yelp page means missing many potential clients who are looking for a provider they know to be trustworthy. Consumers are using Yelp to find everything, then making decisions based off what others say about that business. Using Yelp helps you be aware of, and become part of, that conversation. Plus it is FREE!

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Topics: Internet Marketing Tips, Reputation Management, Reviews, yelp

Embracing Bad Online Reviews

Posted by Shona Fenner on 8/13/15 1:11 PM

Online reviews are vital to your online reputation. Most businesses put their entire focus on getting their customers to post reviews, but do not have any idea how to deal with those reviews afterward. Everything is going well until one dissatisfied client leaves bad feedback online. Suddenly you're jolted out of your 5 star revelry and you think, “...now what?” 

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Topics: Google, Reputation Management, Reviews, Feedback, yelp