PetDesk Blog

The 3 Best Ways for Your Veterinary Practice to Reach Clients

Posted by Sean O'Connor on 1/9/17 4:14 PM


While the postcard has been around for ages, it's quickly becoming a thing of the past. This is big news when you consider the historical significance of the postcard. For centuries, mail was the de facto method of communication, regardless of class, social standing, or geographical location. Only since the advent of new technology has mail become less important and overall less effective.

For those of us in the veterinary industry, this presents an interesting dilemma. Year after year, we face rising postage costs. This normally wouldn't be an issue -- if people still read postards. The read rate of postcards, or the percentage of people who both open and interact with a given piece of mail, sits at 25%. For every 4 you send to your clients, only one of them is being read. Given the rising cost of postage, you're not getting a great return here.

Now, imagine how many clients are actually taking an action by calling to schedule. Is the entirety of that 25% that read your mail schedueling appointments? No. Therein lies the problem.

Inside of every problem, however, lies an opportunity.

Today, we have more communication tools than ever at our disposal. Mobile technology has exploded in popularity and changed the landscape of communication methods. Everyone has an email address and we walk around with small computers in our pockets. Both of these present ample opportunity to reach clients in new ways. 

It's also the way your clients want to be reached.

Let's find out which channels are out there and what they can do for your veterinary practice.

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Topics: Tips, App, PetDesk, Veterinary practice growth

3 Reasons Why Forward Booking Benefits Your Veterinary Practice and Clients

Posted by Sean O'Connor on 12/21/16 9:17 AM

 

How do you make sure your appointment book is full? Do you offer promotions when you anticipate slower-than-usual months? Do you send out additional reminders for annual checkups and vaccinations? Or, do you prefer to sit back and appreciate some downtime at work? 

While more downtime is nice, it's doesn't beat having a full appointment book. For veterinary clinic owners out there, a full schedule means your practice is operating at maximum capacity. Work the same hours, bring in more revenue. Sounds like a good deal.

How do you get there? Forward booking

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Topics: Tips, Revenue, Client Retention

PetDesk Dashboard: 3 Tips for Writing Great Promotional Messages

Posted by Sean O'Connor on 12/13/16 10:38 AM

Are you trying to grow your veterinary practice through promotional marketing? It's not easy -- at least, writing promotional messages to your clients isn't easy. 

Think about how many dental cleaning appointments your clinic sees in February. The only way your clients know (and remember) is through your promotional outreach. Email and in-app messages are your only two existing marketing channels for promotions. With that in mind, can you afford to send poorly worded messages that result in lost client interest? Bad messaging practices can hurt your clinic's bottom line.

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Topics: Tips, Mass Messaging, PetDesk, Dashboard

Pet Holiday Calendar 2k17

Posted by Ash Towers on 12/7/16 2:02 PM

 

It's that time of the year again. Pets, like us people, love the holidays. There's always a cause to celebrate, especially in the veterinary industry. As always, there's great food, resolutions, and a bevy of other themes that illustrate the love between us and our four-legged companions. If you plan on promoting various services offered by your clinic throughout the year, you need a calendar to plot your course.

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Topics: Tips, Social media, Fun, Messaging

How Pet Owners Search for Veterinary Clinics

Posted by Sean O'Connor on 12/6/16 9:53 AM


Think you know how clients search for your business? Think again.

The way we use the internet has changed. Gone are the days of tailoring Google searches by SEO keywords and phrases. Today, people search in ways more similar to speech. People are more likely to search for best beef kebab nearby and Google will show them the best places to find Mediterranean food in the area. Pretty smart, huh? As a result, however, the way we approach and interact with local businesses has changed.

The result is a more accurate, user-friendly search result that benefits you -- local businesses. In this new world of hyper-intelligent search engines, how are pet owners searching for veterinary clinics? More importantly, how can you best position your practice?

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Topics: Internet Marketing Tips, Tips, Reviews, Website, Veterinary clinic

3 Best Practices for Mass Messaging Your Clients

Posted by Shona Fenner on 11/30/16 3:43 PM

We're all subconsciously trained to tune-out solicitations and spam. Think of the last time you checked your email inbox -- $50 off this, 30% off that. We get it and we're still not interested.  

Your clients are the same. Impersonal, automated messages are bad. Clients simply don't like getting them, plus they'll tune out these messages. Worst case scenario? They open these emails, hit the junk button, and never see an email or awesome offer from that company again. Ouch.  

You don't want to be one of those companies. No one does.  

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Topics: Tips, App, PetDesk, Email, Dashboard, Spam, Messaging

Using PetDesk to Remember Pet Medications

Posted by Shona Fenner on 5/11/16 5:30 AM


Veterinarians frequently lament the forgetfulness of clients. But when a pet needs medication on a recurring basis, veterinary professionals and clients can all have trouble keeping track. Anybody can forget to give their pet prescriptions at the right time, or miss a dose. We are all more forgetful than we would like to admit, even in regard to our furry family members. Thankfully, your smartphone, also a trusty companion, can help you remember via the PetDesk app!

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Topics: Tips, Cats, Dogs, Health, App

Announcing the New PetDesk Dashboard

Posted by Shona Fenner on 5/2/16 8:42 AM


Hey Everyone! We have some pretty cool news. PetDesk's Provider Dashboard just got a makeover!

We have redesigned our entire dashboard interface to be more user friendly (plus it looks like a million bucks). All the tools you have gotten used to are still there and act the same, but now we have some new functions to help make your lives easier. Our customers will see this brand new dashboard on Tuesday, May 3rd! 

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Topics: Tips, Updates

5 Shocking Ingredients Harming Your Dog's Health

Posted by Ash Towers on 4/16/16 11:00 AM

When you open the can of dog food for Fido, do you ever look inside (half-disgusted) and wonder what's in there? You should. Animals are just as affected by what they consume as humans are. Feeding your pet the cheapest food or even the brands you see on TV, is a commonly made mistake. The long term effects it has on your pet can be harmful and they will not live as long or feel as healthy.

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Topics: Tips, Dogs, Health, Food

Pet Holiday Calendar

Posted by Shona Fenner on 12/18/15 7:00 AM

In the veterinary industry we know that February is Dental Health Month and that June is Adopt-A-Cat Month. That's a good start...

But there are other super duper important pet-related days/weeks/months that you should be aware of like Hug Your Cat Day and Hug Your Hound Day. To help you know what to celebrate and when we've put together something of a Pet Holiday Calendar for each month. 

Let us know if there are any other special days to add!


 

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Topics: Tips, Social media, Cats, Fun, Dogs