Veterinary clinics have the unique challenge of having to perform several different types of appointments a day, from dental cleanings to surgery and back again to euthanasia.
In 2016, 27% of small businesses planned on investing in a mobile app. That's a sizable portion of what's commonly referred to as the "Backbone of America."
For veterinary practitioners who are part of this sample, you've got your work cut out for you. Researching new technology is difficult. In fact, with the amount of options available, you're bound to leave your research phase a bit perplexed as for which direction to go. Thankfully, we're here to help. And, while the end decision ultimately falls on you and the needs of your practice, we think a breakdown of the two can help you in your journey.
Without further adieu, let's take a look at our breakdown.
Apps are everywhere! Whether you're ordering food or scheduling an appointment, the proliferation of mobile apps for business is difficult to miss. Heading to Starbucks or Dunkin Donuts? Download the app, order ahead, and skip the line. Ready for a weekend getaway? Hop on TripAdvisor or Kayak and check out the latest deals.
I've been asked many questions during my time as a consultant here at PetDesk. One stands out the most: What's the difference between a pet portal and a native mobile app and which is right for my clinic?
Excellent question. By extension, I assume many of you may also be wondering which of the two is right for your clinic.
In this article, I will explain the differences between a pet portal and a native mobile app. In addition, there seems to be some (understandable) confusion regarding the differences between mobile apps and native mobile apps. Fair enough -- we'll clear that up, too.
While the postcard has been around for ages, it's quickly becoming a thing of the past. This is big news when you consider the historical significance of the postcard. For centuries, mail was the de facto method of communication, regardless of class, social standing, or geographical location. Only since the advent of new technology has mail become less important and overall less effective.
For those of us in the veterinary industry, this presents an interesting dilemma. Year after year, we face rising postage costs. This normally wouldn't be an issue -- if people still read postcards. The read rate of postcards, or the percentage of people who both open and interact with a given piece of mail, sits at 25%. For every 4 you send to your clients, only one of them is being read. Given the rising cost of postage, you're not getting a great return here.
Now, imagine how many clients are actually taking an action by calling to schedule. Is the entirety of that 25% that read your mail scheduling appointments? No. Therein lies the problem.
Inside of every problem, however, lies an opportunity.
Today, we have more communication tools than ever at our disposal. Mobile technology has exploded in popularity and changed the landscape of communication methods. Everyone has an email address and we walk around with small computers in our pockets. Both of these present ample opportunity to reach clients in new ways.
It's also the way your clients want to be reached.
Let's find out which channels are out there and what they can do for your veterinary practice.
We're all subconsciously trained to tune-out solicitations and spam. Think of the last time you checked your email inbox -- $50 off this, 30% off that. We get it, and we're STILL not interested.
Your clients are the same. Impersonal, automated messages are annoying and clients don't like receiving them. So, these messages are simply tuned out. Worst case scenario? They open these emails, hit the junk button, and never see an email or awesome offer from that sender again. Ouch.
You don't want to be one of those companies. No one does.
It's all happening! PetPartner is now PetDesk!
Our name change is complete and you can download the updated version from the PetDesk app store and play store.