In late August of 2017, Hurricane Harvey pommeled Houston, Texas and left only destruction for the coastal city. Businesses and homes were flooded beyond any prediction, including two veterinary practices utilizing the PetDesk system. Stuebner Airlines Veterinary Hospital (& SA Champions Veterinary Hospital) staff didn’t realize the role that PetDesk would play in the life of their businesses.
How can you differentiate your practice, boost client loyalty, and increase revenue?
Simple. Spend half an hour on the phone with PetDesk. Our Implementation Team will work with you to customize a synced, PetDesk app-based Loyalty Program for your vet practice. Here's a true story about one of our customers and their journey to success through Loyalty.
My brother is a miles-per-gallon nerd, it’s one of his (endearing?) quirks. In a tiny book, he marks the number on his odometer religiously at each fill-up station he’s been to. He does some quick math on the number of gallons he’s filling up, and then writes down the money spent per mile driven. Long story short, he does math.
Repeat business and customer loyalty are important foundations of any successful business. Without repeat business, the sheer cost of acquiring new clients quickly overwhelms any opportunity to generate profits. Put another way -- it's significantly cheaper to retain what you've got than it is to acquire something new.
Topics: Client Retention
If you know anything about PetDesk, then you're familiar with our mantra of client reach being the most important thing (well, second behind providing medical care) a veterinary practice can do. If you don't reach clients, they don't know when to come in. It's that simple. And with so many tools, options, and services out there, you might be wondering if what you're currently doing works.
Topics: Client Retention
How do you make sure your appointment book is full? Do you offer promotions when you anticipate slower-than-usual months? Do you send out additional reminders for annual checkups and vaccinations? Or, do you prefer to sit back and appreciate some downtime at work?
While more downtime is nice, it's doesn't beat having a full appointment book. For veterinary clinic owners out there, a full schedule means your practice is operating at maximum capacity. Work the same hours, bring in more revenue. Sounds like a good deal.
How do you get there? Forward booking.
In my time here at PetDesk, I've heard countless practice managers and veterinary clinic owners ask which is the better option: Client acquisition or client retention?
We're all attracted by the allure of fancy marketing packages -- radio spots, feature pieces in local publications, billboards towering over highways. They're all nice things to have.
On the other side of things, marketing with a focus on client retention is decidedly less glamorous. But which of these two should you focus on? Should you market to your existing clients or should you focus on marketing aimed at acquiring new clients?