Meet our office's unofficial greeter and December Office Dog of the Month... Alfie!
Flashback circa 2009. My name is Betsey and I am a boxer. I am from Texas, but recently moved to California. Ever since I was a wee little puppy I dreamed of the big city and the office jobs it housed. If there was one thing I have always known it was that I wanted to grow up to be an office dog. This would prove to be very hard, considering I was a crazy pup, but that would not stop me from pursuing my dreams!
In late August of 2017, Hurricane Harvey pommeled Houston, Texas and left only destruction for the coastal city. Businesses and homes were flooded beyond any prediction, including two veterinary practices utilizing the PetDesk system. Stuebner Airlines Veterinary Hospital (& SA Champions Veterinary Hospital) staff didn’t realize the role that PetDesk would play in the life of their businesses.
How can you differentiate your practice, boost client loyalty, and increase revenue?
Simple. Spend half an hour on the phone with PetDesk. Our Implementation Team will work with you to customize a synced, PetDesk app-based Loyalty Program for your vet practice. Here's a true story about one of our customers and their journey to success through Loyalty.
Hi, I'm Pancho the business dog! Last week was my first day on the job at PetDesk. My office is in a totally different part of San Diego than where I live, so there are a hundred new things to smell on my walks around the office.
Customer Success can often be roped into, or confused with, Technical Support/Customer Service. I mean, they both have “customer” in the name, right?
Honestly, both departments and functions are important in providing the optimal customer experience. The biggest difference of the two can be summarized in two words: proactive vs. reactive.
One of the most common requests we get here at PetDesk are for promotional message templates. You know, brilliant ad copy to promote things like National Heartworm Awareness Month. Of all of the requests, this is one of the better ones. Why? Pet holidays are big business in the vet space. You need to do your part to promote your practice.
While the postcard has been around for ages, it's quickly becoming a thing of the past. This is big news when you consider the historical significance of the postcard. For centuries, mail was the de facto method of communication, regardless of class, social standing, or geographical location. Only since the advent of new technology has mail become less important and overall less effective.
For those of us in the veterinary industry, this presents an interesting dilemma. Year after year, we face rising postage costs. This normally wouldn't be an issue -- if people still read postcards. The read rate of postcards, or the percentage of people who both open and interact with a given piece of mail, sits at 25%. For every 4 you send to your clients, only one of them is being read. Given the rising cost of postage, you're not getting a great return here.
Now, imagine how many clients are actually taking an action by calling to schedule. Is the entirety of that 25% that read your mail scheduling appointments? No. Therein lies the problem.
Inside of every problem, however, lies an opportunity.
Today, we have more communication tools than ever at our disposal. Mobile technology has exploded in popularity and changed the landscape of communication methods. Everyone has an email address and we walk around with small computers in our pockets. Both of these present ample opportunity to reach clients in new ways.
It's also the way your clients want to be reached.
Let's find out which channels are out there and what they can do for your veterinary practice.