While the postcard has been around for ages, it's quickly becoming a thing of the past. This is big news when you consider the historical significance of the postcard. For centuries, mail was the de facto method of communication, regardless of class, social standing, or geographical location. Only since the advent of new technology has mail become less important and overall less effective.
For those of us in the veterinary industry, this presents an interesting dilemma. Year after year, we face rising postage costs. This normally wouldn't be an issue -- if people still read postcards. The read rate of postcards, or the percentage of people who both open and interact with a given piece of mail, sits at 25%. For every 4 you send to your clients, only one of them is being read. Given the rising cost of postage, you're not getting a great return here.
Now, imagine how many clients are actually taking an action by calling to schedule. Is the entirety of that 25% that read your mail scheduling appointments? No. Therein lies the problem.
Inside of every problem, however, lies an opportunity.
Today, we have more communication tools than ever at our disposal. Mobile technology has exploded in popularity and changed the landscape of communication methods. Everyone has an email address and we walk around with small computers in our pockets. Both of these present ample opportunity to reach clients in new ways.
It's also the way your clients want to be reached.
Let's find out which channels are out there and what they can do for your veterinary practice.
How do you make sure your appointment book is full? Do you offer promotions when you anticipate slower-than-usual months? Do you send out additional reminders for annual checkups and vaccinations? Or, do you prefer to sit back and appreciate some downtime at work?
While more downtime is nice, it's doesn't beat having a full appointment book. For veterinary clinic owners out there, a full schedule means your practice is operating at maximum capacity. Work the same hours, bring in more revenue. Sounds like a good deal.
How do you get there? Forward booking.
Are you trying to grow your veterinary practice through promotional marketing? It's not easy -- at least, writing promotional messages to your clients isn't easy.
Think about how many dental cleaning appointments your clinic sees in February. The only way your clients know (and remember) is through your promotional outreach. Email and in-app messages are your only two existing marketing channels for promotions. With that in mind, can you afford to send poorly worded messages that result in lost client interest? Bad messaging practices can hurt your clinic's bottom line.
It's that time of the year again. Pets, like us people, love the holidays. There's always a cause to celebrate, especially in the veterinary industry. As always, there's great food, resolutions, and a bevy of other themes that illustrate the love between us and our four-legged companions. If you plan on promoting various services offered by your clinic throughout the year, you need a calendar to plot your course.
Think you know how clients search for your business? Think again.
The way we use the internet has changed. Gone are the days of tailoring Google searches by SEO keywords and phrases. Today, people search in ways more similar to speech. People are more likely to search for best beef kebab nearby and Google will show them the best places to find Mediterranean food in the area. Pretty smart, huh? As a result, however, the way we approach and interact with local businesses has changed.
The result is a more accurate, user-friendly search result that benefits you -- local businesses. In this new world of hyper-intelligent search engines, how are pet owners searching for veterinary clinics? More importantly, how can you best position your practice?
We're all subconsciously trained to tune-out solicitations and spam. Think of the last time you checked your email inbox -- $50 off this, 30% off that. We get it and we're still not interested.
Your clients are the same. Impersonal, automated messages are bad. Clients simply don't like getting them, plus they'll tune out these messages. Worst case scenario? They open these emails, hit the junk button, and never see an email or awesome offer from that company again. Ouch.
You don't want to be one of those companies. No one does.
Veterinarians frequently lament the forgetfulness of clients. But when a pet needs medication on a recurring basis, veterinary professionals and clients can all have trouble keeping track. Anybody can forget to give their pet prescriptions at the right time, or miss a dose. We are all more forgetful than we would like to admit, even in regard to our furry family members. Thankfully, your smartphone, also a trusty companion, can help you remember via the PetDesk app!
Hey Everyone! We have some pretty cool news. PetDesk's Provider Dashboard just got a makeover!
We have redesigned our entire dashboard interface to be more user friendly (plus it looks like a million bucks). All the tools you have gotten used to are still there and act the same, but now we have some new functions to help make your lives easier. Our customers will see this brand new dashboard on Tuesday, May 3rd!
When you open the can of dog food for Fido, do you ever look inside (half-disgusted) and wonder what's in there? You should. Animals are just as affected by what they consume as humans are. Feeding your pet the cheapest food or even the brands you see on TV, is a commonly made mistake. The long term effects it has on your pet can be harmful and they will not live as long or feel as healthy.