PetDesk Blog

4 Reasons Why Veterinarians Need to Use SMS Reminders

Posted by Sarah Laoyan on 6/19/18 10:30 AM

Imagine your client Mary is hanging out on the couch watching television with her fur baby, Cleo the cat, when all of the sudden her phone vibrates. What does she do?

If your first thought is “check her phone”, you would absolutely be correct. According to media company Time, the average American checks their phone approximately 46 times per day. This is an important statistic to consider if you’re thinking about what channels to use in regards to your reminder systems. If you’re currently using postcards as your main reminder system, how often do pet parents check their mail?

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Topics: Mobile Strategy, Veterinary Practice Growth, Messaging

Pet Parenting in 2018: 7 Statistics Veterinarians Should Know

Posted by Sarah Laoyan on 6/12/18 1:00 PM

It’s not unusual to see a dog owner walking down the street while swiping through their fun. It seems like you can’t go a day without scrolling through your social media feed without seeing pictures or videos of somebody’s pet. How we’re communicating is constantly changing and it’s difficult to keep up with it.

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Topics: Veterinary Practice Growth, Client Engagement

5 Things to Do When Your Clinic is Short Staffed

Posted by Sarah Laoyan on 6/7/18 1:30 PM

Sometimes the inevitable happens and one of your team members calls out sick. DON’T PANIC! While there are a lot of things that will be a little more challenging throughout the day, there a few things you can do to help your day at the clinic go by a little smoother - despite your lack of staff for the day.

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Topics: Veterinary Practice Growth, Veterinary Practice Management

5 Fixes to Make Your Veterinary Clinic Client-Centric

Posted by Sarah Laoyan on 6/5/18 1:40 PM

For most veterinarians, the main reason they chose to enter the veterinary medicine field is because of their love for animals. It’s no easy feat to go through almost ten years of education to then take on the challenge to open up your own practice. That in of itself is a major accomplishment! But the reality is that starting a pet business brings up a unique set of challenges that may fall to the wayside as the business ramps up.

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Topics: Veterinary Practice Growth, Veterinary Practice Management, Loyalty

How a Modern Personal Touch Can Bring Clients Back to Your Pet Care Business

Posted by Geoffrey Berz on 5/16/18 3:55 PM

After pet parents choose which veterinary clinic or grooming salon is best for their pet companions, the answer to one question is sure to decide if they keep coming back: “Does it feel good interacting with this pet care business?”

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Topics: Mobile Strategy, Veterinary Practice Growth, Messaging, Client Retention, Loyalty, Client Engagement

The 3 Best Ways for Your Veterinary Practice to Reach Clients

Posted by Sean O'Connor on 1/9/17 4:14 PM


While the postcard has been around for ages, it's quickly becoming a thing of the past. This is big news when you consider the historical significance of the postcard. For centuries, mail was the de facto method of communication, regardless of class, social standing, or geographical location. Only since the advent of new technology has mail become less important and overall less effective.

For those of us in the veterinary industry, this presents an interesting dilemma. Year after year, we face rising postage costs. This normally wouldn't be an issue -- if people still read postcards. The read rate of postcards, or the percentage of people who both open and interact with a given piece of mail, sits at 25%. For every 4 you send to your clients, only one of them is being read. Given the rising cost of postage, you're not getting a great return here.

Now, imagine how many clients are actually taking an action by calling to schedule. Is the entirety of that 25% that read your mail scheduling appointments? No. Therein lies the problem.

Inside of every problem, however, lies an opportunity.

Today, we have more communication tools than ever at our disposal. Mobile technology has exploded in popularity and changed the landscape of communication methods. Everyone has an email address and we walk around with small computers in our pockets. Both of these present ample opportunity to reach clients in new ways. 

It's also the way your clients want to be reached.

Let's find out which channels are out there and what they can do for your veterinary practice.

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Topics: Tips, App, PetDesk, Veterinary Practice Growth

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