For small businesses Yelp is a necessity. You may not be the biggest fan, but this channel should not be ignored since your potential clients are not ignoring it. Missing a Yelp page means missing many potential clients who are looking for a provider they know to be trustworthy. Consumers are using Yelp to find everything, then making decisions based off what others say about that business. Using Yelp helps you be aware of, and become part of, that conversation. Plus it is FREE!
Online reviews are vital to your online reputation. Most businesses put their entire focus on getting their customers to post reviews, but do not have any idea how to deal with those reviews afterward. Everything is going well until one dissatisfied client leaves bad feedback online. Suddenly you're jolted out of your 5 star revelry and you think, “...now what?”